Genius. Architect. Brain. Karl Rove has collected throughout his political career as an advisor to many nicknames. It was the great architect of the Republican victories in the United States since 2000. The guru, whose career has recently suffered a setback in the wake of scandals that led him to resign, has developed very effective strategies that capture perfectly the brain function of the voters. If we were to summarize their proposals are following:
Simplicity. Rove believes that citizens do not hold political details. If the speech is lavished on complex arguments, the brains of voters will not pay attention. Therefore left with nuances and logical developments which require excessive effort.
Emotion. is the key. Contrasts with the coldness of the program. Instead of talking about proposals, the candidate should appeal to shared values, such as parental, family, religious faith. This is because, according to recent theory, voting is an emotional decision and unreasonable.
Determination. We must defend ideas, however simple they are, even aggressively. If we use a football term, it is best to always play to attack and remove all doubt and avoid giving the impression of hesitation.
Approach. must get the message that people want to hear. Following the techniques of market segmentation, marketing experts, Rove suggests handle data and surveys to know what audience he is addressing the policy to ensure the spread of content. To do this, we must use language subtly. If employers want less taxes, talk of "relief" in lieu tax "reduction", which is more effective post.
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